August 2010
Beginner
432 pages
9h 55m
English
Content preview from Corporate Blogging For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 17. Ten Ways to Grow Your Audience
In This Chapter
Marketing to target readers for your blog
Luring new visitors to your blog with incentives
Using viral tools to get the word out on your blog
While your blog's profitability shifts from a plan to a reality, you begin to recognize how many new visitors you need for your blog to sustain growth in your business. If you need additional qualified leads or purchases from your blog, you can predict how many new visitors you'll require to get those leads or purchases.
A number of strategies to drive new visitors to your blog are available to you. When you launch your blog, budget some money for applying resources across multiple strategies. Trying each strategy and measuring the impact of those results helps you fine-tune your blogging strategy to grow your traffic.
The following sections describe eleven strategies, not ten. Consider that last one a bonus!
Note
The goal isn't more eyeballs, it's more business! Beware of the get-rich-quick methodologies of growing your blog audience. A lot of get-rich bloggers out there have tons of advice on building readership, but they're not trying to grow a sustainable business — they're actually counting on your one-time purchase of their get-rich-quick information.
There is momentum in large numbers, however. When people scour the Internet looking for resources they can trust, the first thing they look for are resources that already have a large following. After all, if your blog has thousands of readers, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.