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Corporate Communication by Michael B. Goodman

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CHAPTER 4

Strategic and Tactical Models for Corporate Communication Practice

A Workshop Approach for Strategic Planning and Tactical Performance

These two workshops in strategic planning and tactical performance are designed to provide you with a clearer understanding of the alignment of corporate strategy with performance, with the alignment of key messages, the development of brand differentiation, and the relationships with key stakeholders. The outcome, ideally, will be a road map for the corporation to achieve its strategic goals.

These workshops are useful orientation experiences for new staff. They provide new professionals an opportunity to experience the range of responsibility and activity for corporate communication.

These group exercises ...

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