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Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
book

Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

by Robert Hisrich, Claudine Kearney
September 2011
Intermediate to advanced
288 pages
7h 35m
English
McGraw-Hill
Content preview from Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

Overcoming Barriers to Innovation and Creativity

There are various ways of overcoming these barriers to innovation and creativity:

 

  • Overcoming the bureaucratic inertia, guidelines, rules, and policies. Embrace uncertainty and recognize that if failure occurs, it is leading the way toward future progress and advancement. Art Fry, an entrepreneur at 3M, invented the highly profitable Post-it Notes using glue that was not appropriate for its initial use. He did not disregard the glue but found an alternative use for it.
  • Persuasion and motivation. Highlight the benefits of innovation and creativity by encouraging individuals to think beyond their own job responsibilities and explore the way other disciplines approach problem solving. This will ...
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Publisher Resources

ISBN: 9780071763165