September 2011
Intermediate to advanced
288 pages
7h 35m
English
Business and sociological conditions have given rise to a new era in business: the era of the entrepreneur. These smaller, aggressive, entrepreneurially driven firms are developing more new products and becoming major factors in select markets. Recognizing the results that occur when employees in other large corporations catch this “entrepreneurial fever,” many companies are now attempting to create the same spirit, culture, challenges, and rewards of entrepreneurship in their organizations. What are the differences between corporate and entrepreneurial cultures? What are the differences among managers, entrepreneurs, and corporate entrepreneurs?
The typical corporate culture has a climate and ...
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