Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
by Robert Hisrich, Claudine Kearney
Ownership
Ownership is also essential to corporate entrepreneurship in an organization and reflects the overall organizational environment or culture. In this sense, ownership means owning and feeling responsible for one’s job, having the desire to perform the job in the most efficient and effective manner, and in essence loving to go to work.
The overall characteristics of a good corporate entrepreneurial environment, which encourages ownership to occur, are summarized below. The first of these is making sure the organization operates on the frontiers of technology. Since research and development are key sources for successful new product ideas, the firm must operate on the cutting edge of the industry’s technology, encouraging and supporting ...
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