September 2011
Intermediate to advanced
288 pages
7h 35m
English
book
Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
by Robert Hisrich, Claudine Kearney
Content preview from Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your CompanyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Creativity
The third aspect of successful corporate entrepreneurship is creativity. Creativity—the ability to bring into being from one’s imagination something unique and original—is very important and yet often lacking in many organizations, as was discussed in Chapter 2. Eight of the most frequently used creative problem-solving techniques are discussed on the following pages.
Some Creative Problem-Solving Techniques
• Brainstorming
• Reverse brainstorming
• Checklist method
• Free association
• Collective notebook method
• Attribute listing
• Big-dream approach
• Parameter analysis
Brainstorming
The first technique, brainstorming, is probably the most well known and widely used for both creative problem solving and idea generation. In creative ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.