The third aspect of successful corporate entrepreneurship is creativity. Creativity—the ability to bring into being from one’s imagination something unique and original—is very important and yet often lacking in many organizations, as was discussed in Chapter 2. Eight of the most frequently used creative problem-solving techniques are discussed on the following pages.

Some Creative Problem-Solving Techniques

• Brainstorming

• Reverse brainstorming

• Checklist method

• Free association

• Collective notebook method

• Attribute listing

• Big-dream approach

• Parameter analysis


The first technique, brainstorming, is probably the most well known and widely used for both creative problem solving and idea generation. In creative ...

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