book
Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
by Robert Hisrich, Claudine Kearney
September 2011
Intermediate to advanced
288 pages
7h 35m
English
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6Organizing the Venture
How can an organization develop a culture that fosters corporate entrepreneurial activity? What are the most appropriate structure(s) for new corporate ventures? What are the dangers of the new venture evolving into a bureaucratic structure? How can corporate entrepreneurial activities be effectively organized and managed?
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