9Developing the Business Plan

How does Apple Inc. capture and encourage innovation? How does this affect its bottom line and overall corporate and cultural strategies? What are the steps in creating a business plan that will develop and sustain corporate venturing? How do existing corporations use a business plan to avoid failure and optimize success?

 

Get Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.