11 Funding the Venture

How should corporate entrepreneurship be funded? What should the amount of funding be and what type should be used? What funding process does Unilever use?

 

Scenario: Unilever

Like many companies, Unilever values innovation, research, and development and new, unique products. The company regularly spends around €1 billion on research and development to support its 400 brands that span 14 industries. Many new research projects had been given to universities to explore and develop, but Unilever executives began to notice that university development ideas were increasingly being taken to venture capital firms. The company realized it was passing up excellent expansion opportunities. Unilever was also finding it difficult ...

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