Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

12Implementing Corporate Venturing in Your Organization

How does an organization implement corporate venturing? How can the results be evaluated? What are some good measurements and benchmarks that can be used?

 

Scenario: Johnson & Johnson

Not until the late 1800s was it discovered that infections were, in large part, caused by airborne germs from operating rooms. The discovery inspired Robert Wood Johnson to join forces with his brothers Edward Mead Johnson and James Wood Johnson to begin producing sterile sutures, dressings, and bandages for treating patients and their wounds. The idea was widely accepted by doctors and hospitals as they had been looking for a solution to decrease the number of infections and deaths. By 1886, 14 employees ...