Implementing and Evaluating a Corporate Entrepreneurship Program

Implementing a corporate entrepreneurship program as well as evaluating the results varies significantly by company, depending on the organization’s objectives. Some of the major issues include: determining the most appropriate corporate entrepreneurship model; committing the entire organization to the concept of corporate entrepreneurship for at least a three-year period; “thawing” any “frozen” obstacles (permafrost) in the organization that would inhibit corporate entrepreneurship; identifying corporate entrepreneurs; and developing an appropriate compensation scheme.


As has been indicated in the examples in this chapter as well as in each of the chapter scenarios, ...

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