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Corporate Ethics, Governance, and Social Responsibility by A. C. Fernando

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6

Ethical Challenges in Marketing-II

Ramanujam Sridhar

DO ETHICS AND MARKETING GO TOGETHER?

When one of the organizers asked me to speak in this conference, I agreed primarily because I have spent a good part of my life in Loyola. As I studied there for five years, I naturally spent a lot of my time there. In all those five years, I learnt only two things in economics: one was that there is no such thing as a free lunch, and the second was that in the long run, we are all dead. I do not know for sure if either of these statements is related to economics, but I suspect they both are. However, having agreed so readily to participate when I was given the topic, I thought I should not have accepted because, to my mind, ethics and marketing and ...

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