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Corporate Ethics, Governance, and Social Responsibility by A. C. Fernando

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11

Corporate Social Responsibility: A Competitive Tool for Corporate Excellence

Venkat Changavalli

The Emergency Management and Research Institute (EMRI) has been selected as one of those social innovations that have a global potential. This corporate social responsibility (CSR) initiative of Satyam has, thus, become an innovation project.

For the last 15 years of my career as a CEO, I have been experiencing conflicting demands made upon me from various groups. Customers want prices to be down, employees want their salaries up, vendors want their prices up, the government wants more and more taxes, and society wants something for the public good. Now, if each of these stakeholders place such demands on you, how do you really balance these ...

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