About the Authors

S. David Young is Professor of Accounting and Control at INSEAD, based in Fontainebleau (France) and Singapore. He has been there since 1989. Professor Young holds a PhD from the University of Virginia and is both a Certified Public Accountant (USA) and a Chartered Financial Analyst. His primary areas of expertise are corporate financial reporting and value-based management, with works published in a wide variety of academic and professional journals, including several articles in the Harvard Business Review.

Professor Young is the author or coauthor of several books, including EVA and Value-Based Management: A Practical Guide to Implementation (McGraw-Hill, 2001), Profits You Can Trust: Spotting and Surviving Accounting Landmines (Financial Times Prentice Hall, 2003), and Attracting Investors: A Marketing Approach to Finding Funds for Your Business (John Wiley & Sons, 2004). His most recent book is The Blue Line Imperative: What managing for value really means (John Wiley & Sons, 2013).

Professor Young is also the recipient of several Outstanding Teaching Awards from the INSEAD MBA program, and the Distinguished Alumni Scholar Award from his undergraduate alma mater, The George Washington University. He has consulted extensively for companies in Europe, the US and Asia, mainly on issues related to value-based management and financial analysis.

Jake Cohen is Associate Dean for Undergraduate and Masters’ Programs at MIT Sloan School of Management and Senior Lecturer ...

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