Case Study 10

TVS Group of Companies: Commitment Far Beyond a Sense of Corporate Social Responsibility

(This case is based on reports in the print and electronic media. The case is meant for academic purpose only).

Introduction

TV Sundaram Iyengar & Sons, popularly known as TVS, is a household name in South India, especially in Tamil Nadu. Hailing from a small hamlet, Thirukkurungudi in Tirunelveli District, one of the southernmost regions of Tamil Nadu, TV Sundaram Iyengar became a doyen of the automobile industry. Prior to the nationalisation of the transport sector, TVS & Sons used to run buses connecting major metropolitan cities of Tamil Nadu and the neighbouring states. Honesty, integrity and commitment to public welfare were the hallmarks ...

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