July 2018
Intermediate to advanced
696 pages
30h 2m
English
(This case is based on reports in the print and electronic media. The case is meant for academic purpose only. The writer has no intention to sully the reputations of corporates or executives involved.)
ITC is one of India’s foremost private sector companies with a market capitalisation of over US$10 billion and a turnover of US$3 billion. Forbes magazine has rated it amongst world’s leading companies. Among India’s private sector corporations, ITC ranks third in pre-tax profits. ITC has evolved over the years from a single-product company to a multi-business corporation. Its businesses are spread over a wide spectrum. ITC has a diversified presence in cigarettes, ...
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