Book description
With the advent of affordable equipment, there are more opportunities than ever in the field of corporate media production. This book examines all aspects of this creative field, from concept development to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamics among these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world.
The new edition has been updated to reflect the most current media production, editing, delivery formats and processes, with an emphasis on DV. There is material on the new digital video cameras and non-linear editing systems, as well as an expanded discussion of audio sweetening. A new chapter on evaluation demystifies this critical process, and there is a new discussion of multimedia.
Table of contents
- Front Cover
- Title
- Copyright
- Dedication
- Contents
- Preface and acknowledgments
-
I The Corporate Media Evolution
- 1 The Changing Role of Corporate Media
- 2 The Key Players
- 3 Media Groups in the Corporate World
- 4 A Production Overview
-
5 Production People
- The Line Producer
- The Production Manager
- The Assistant Director (AD)
- the Production Assistant (PA)
- The Director of Photography (DP) or Videographer
- The Camera Operator
- The Gaffer
- The Grip
- The Sound Recordist/Mixer
- The Audio Boom Operator
- The Floor Manager or Stage Manager
- Technical Director (TD)
- Videotape Recorder Operator (TAPE OP)
- Video Control Engineer (VC)
- Engineer in Charge (EIC)
- Teleprompter Operator
- The Makeup Artist
- Graphic Artist
- The Offline Editor
- The Online Editor
- The Audio Sweetening Engineer
- Part One Summary
-
II The Script
- 6 The Program Needs Analysis
- 7 The Content Outline
- 8 The Creative Concept
- 9 The Treatment
- 10 The Script
- 11 Script Terminology
- 12 Dialogue and Narration
- 13 Structure and Transitions
- 14 A Screenplay Format Script
-
III Preproduction: The Plan for Success
-
15 Preproduction
- Detail—The Key
- The Players
- Crew Costs
- Run ’N’ Gun Shoots
-
Preproduction Tasks
- Budgeting
- Creating the Master File
- Reviewing and Breaking Down the Script
- Obtaining Props and Wardrobe
- Scouting and Confirming Locations and Obtaining Permits and Releases
- Auditioning and Selecting Talent, Professional and Otherwise
- Developing and Writing the Shooting Schedule
- Hiring the Crew
- Designing Sets
- Renting or Reserving Production Equipment and Vehicles
- Designing and Creating Artwork, Animation, and Character-Generated Titles
- Reviewing and Selecting Stock Footage
- Reviewing and Selecting Music
- Blocking the Script
- Rehearsals
- Conducting Preproduction Meetings
- Preparing Equipment for the Shoot
- Part Three Summary
-
15 Preproduction
- IV Production
-
V The Director
- 19 The Director’s Role
- 20 Human Aesthetics
- 21 Audiovisual Aesthetics
- 22 Technical Aesthetics
- 23 General Aesthetics
- 24 People Skills
- 25 Judgment Skills
- VI Postproduction
- Glossary
- Bibliography
- Index
Product information
- Title: Corporate Media Production, 2nd Edition
- Author(s):
- Release date: December 2012
- Publisher(s): Routledge
- ISBN: 9781136051692
You might also like
book
Introduction to Media Production, 3rd Edition
Introduction to Media Production, Third Edition, provides students with a practical framework for all aspects of …
book
Producing for TV and New Media, 2nd Edition
Producing for TV and New Media provides a comprehensive look at the role of the "Producer? …
book
Media Production
Media Production is an introductory guide to radio, TV and film production techniques. Illuminating the step …
book
Introduction to Media Production, 4th Edition
Introduction to Media Production began years ago as an alternative text that would cover ALL aspects …