Corporate Media Production, 2nd Edition

The Changing Role of Corporate Media

Remember them? Those corny slices of picture-perfect American life known as training films? They helped teach a postwar generation of young people about top- ics such as personal hygiene, moral values, history, geog- raphy, and even why we pledge allegiance to the flag.

In the 1940s and 1950s, training films helped edu- cate our armed forces—and they still do today. In the 1950s and 1960s, they became part of our classroom experience. Ever heard of the title “audiovisual special- ist?” This person rolled the 16-millimeter projector into the classroom, threaded the reels, set up the screen, and ran ...