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Corporate Media Production, 2nd Edition by Ray DiZazzo

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The Program Needs Analysis

“This is Ellen Prescott in Safety. We’ve got a real prob- lem that we need some help on—back injuries. How bad a problem? During the past year we figure the com- pany has lost over $90,000 in direct medical expenses due to back problems—and that doesn’t count the pro- ductivity loss. We need to get a video out to these peo- ple to educate them on how to lift the right way and maybe some steps on how to take care of their backs.”

The request is a typical one. In this case, it takes the form of a phone call from a prospective client. The request could just as easily be a letter, a memo, or a note to call someone ...

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