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Corporate Media Production, 2nd Edition by Ray DiZazzo

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The Creative Concept

Once the design and content information are clearly focused in the writer’s mind, a creative thought process can take place. Like a catalyst, this process will begin to combine the two types of information into something new: a creative visual concept.

PRINT VERSUS VISUAL (SHOWING VERSUS TELLING)

Before getting into the process of actually developing concepts, we should touch on the basic differences between writing for visual and print media. This distinction is important because the medium for which a writer conceptualizes may determine how he or she approaches a subject. In other words, concepts developed for ...

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