Corporate Media Production, 2nd Edition

The Director’s Role

We have now followed the production process from a detailed perspective focusing on the involvement and responsibilities of the client, producer, director, crew members, and the equipment utilized. At this point, we must focus more closely on one person in this group— the director. This in-depth look at a single key player is critical because the director’s work is the most complex and challenging from a creative standpoint. In fact, most producers would agree that regardless of the extent of equipment, technical elements, and support people involved, directorial decision making ultimately determines the quality of ...