Corporate Media Production, 2nd Edition

Technical Aesthetics

We have examined how important human and audiovi- sual aesthetics are to the corporate director. Just for the moment, let’s assume he or she has done an excellent job in these two areas. The performances in the pro- gram are perfectly credible, as are all camera, lighting, and sound elements. But suppose some other, seem- ingly minor details are not so perfect—a prop is wrong for a job situation or a piece of wardrobe doesn’t fit the setting or location.

Assume, for example, that an employee was sup- posed to have been using a specific, company-approved drill when he was taped. As it turns out, however, he was actually ...