O'Reilly logo

Corporate Media Production, 2nd Edition by Ray DiZazzo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

Technical Aesthetics

We have examined how important human and audiovi- sual aesthetics are to the corporate director. Just for the moment, let’s assume he or she has done an excellent job in these two areas. The performances in the pro- gram are perfectly credible, as are all camera, lighting, and sound elements. But suppose some other, seem- ingly minor details are not so perfect—a prop is wrong for a job situation or a piece of wardrobe doesn’t fit the setting or location.

Assume, for example, that an employee was sup- posed to have been using a specific, company-approved drill when he was taped. As it turns out, however, he was actually ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required