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Corporate Media Production, 2nd Edition by Ray DiZazzo

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General Aesthetics

Again, let’s make an assumption that the director has carefully analyzed and appropriately handled all the aesthetic elements we have discussed so far—the script, performances, camera, lights, sound, and technical ele- ments such as screen direction and continuity. Is he or she now able to relax and assume that everything for which he or she is accountable has been taken care of ? Not quite. One more critical area must be considered— general aesthetics.

A DEFINITION

General aesthetics refers to the broader and often more subtle aspects of the program— tone, pace , and transi- tions. The subtle nature of these elements ...

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