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Corporate Media Production, 2nd Edition by Ray DiZazzo

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People Skills

One of a director’s attributes might be called aesthetic sensitivity. This sensitivity enables a director to con- sider all of the aesthetic elements we have been dis- cussing and to make basic judgments about their credibility or aesthetic quality. When all is said and done, however, no matter how much aesthetic sensitiv- ity a director may have, he or she cannot achieve the goals of creating and maintaining a media illusion with- out a strong ability to work with people.

The actors must deliver sincere performances. The DP must light with speed, skill, and creativity. The AD must take accurate script notes and remain ...

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