Does Plasticity Solve It All?
Exactly as functional excellence and fine strategy are necessary, Plasticity is a must for a company. And this is not because it helps you be most efficient and effective and therefore profitable in steady times, but more to be able to be truly competitive and survive disruption—and possibly to create disruption that will destabilize and anesthetize competition.
What will your journey to Plasticity look like? The purpose of this book is to get your thought process started. We are firmly convinced that Plasticity will mean very different things for different companies. Therefore we refrained from writing a classic “how-to” book.
Instead we want you to take inspiration from examples in which Plasticity is at play. ...
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