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Corporate Plasticity: How to Change, Adapt, and Excel by Alenka Triplat, Wayne Brown, Christian Schuh, Wim Plaizier, Laurent Chevreux

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Come Together: Did The Beatles Deploy Plasticity?

Purpose, focus, culture, spirit, network, knowledge, leadership

“I Want to Tell You”

On Saturday, July 6, 1957, a band called The Quarrymen was playing at St. Peter’s Church garden fête in Woolton, a suburb of Liverpool in England. They were a skiffle and rock ‘n’ roll group formed by friends from Quarry Bank High School. The band’s leader was 16-year-old John Lennon. Another member of the band, bass player Ivan Vaughan, brought someone along who he thought could make the band better.

While the band set up in the church hall for their performance, introductions were made: “John Lennon, this is Paul McCartney.” McCartney tuned their guitars and sang Eddie Cochran, Gene Vincent, and Little Richard ...

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