Culture
Many companies demand that their employees do all kinds of things. As priorities shift, people can lose sight of what really matters. With priority piled on priority, one can be busy just ticking boxes. This is not exactly the climate that will foster innovation.
Google is going down a very different route. Trying to preserve its start-up culture despite being a huge multinational corporation, Google is following 3M’s example of allowing and encouraging all employees to dedicate 20% of their time to projects they deem important.
With this freedom and independence, a lot of projects will not lead to anything. But a critical few projects feed the pipeline of breakthrough ideas with which Google does not cease to surprise us.
Some examples ...
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