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Corporate Plasticity: How to Change, Adapt, and Excel by Alenka Triplat, Wayne Brown, Christian Schuh, Wim Plaizier, Laurent Chevreux

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Case Study 3: Din Tai Fung

Din Tai Fung is the only Taiwanese restaurant to have earned a Michelin star so far. Launched originally as a cooking oil retailer on Taipei’s Xinyi Road, the founding family moved into selling steamed dumplings as a side business in 1980. Quickly, the dumpling business overtook the cooking oil business in importance. As a consequence, the entire place was converted into a restaurant.

Today, Din Tai Fung operates branches in Australia, China, Hong Kong, Indonesia, Japan, Malaysia, Singapore, South Korea, the United States, and Thailand. Most of Din Tai Fung’s restaurants are not more than a couple of steps from other restaurants specializing in dumplings that are often offering their products at a fifth of Din Tai ...

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