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Corporate Social Investing by Curt Weeden

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6Step 4.Making a Declarationfor Corporate SocialInvesting

There are those who think Robert Haas is Mosewith a profit motive. The chairman of the world’s largest apparel maker has a reputation for leaving his San Francisco office and ascending into the Sierras to conjure up big ideas for Levi Strauss & Company. One never knows what Haas will bring down from the mountain. Maybe a new business development strategy. Or possibly something still dripping of transcendental meditation, like a notion to improve the “psychic ownership” of his company.

Haas isn’t just another California oddity who by some quirk of fate has been plopped onto the throne of one of America’s big businesses. The man has had remarkable success turning Levi Strauss into the archetypal ...

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