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Corporate Social Investing by Curt Weeden

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8Step 6.The Annual SocialInvolvement Report

If you’ve put on a few too many pounds or if you think you look anorexic, the thought of slipping into a bathing suit and heading for the beach might not thrill you.

Such is the state of mind of most businesses in America after giving their corporate responsibility profiles a once-over. Do you really want to expose yourself when you presume that anyone who glances your way is going to be turned off?

There are a lot of good reasons why businesses aren’t pulling back the covers on their corporate philanthropy, community relations, and social responsibility activities. The primary concern is that showing off too much may be absolutely abhorrent to anyone who thinks money spent on external affairs is pure ...

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