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Corporate Social Investing by Curt Weeden

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10Step 7.Committing to theCorporate SocialInvestment Model:Part II, Strategic Plans

Elizabeth and Robert Noyce split in 1976. With a divorce settlement worth $40 million, Betty left her home in California’s Silicon Valley and put a whole continent between herself and Intel Corporation, the company her ex-husband had founded. She relocated to Maine and drove her roots into a state not known for embracing outsiders, even if they happen to be rich.

Twenty years later, sixty-five-year-old Betty Noyce died, and an extraordinary thing happened. A couple of thousand dyed-in-the-wool down-easters showed up at the memorial to pay tribute to the remarkable woman they had made one of their own. They were there to honor a lady who had turned her wealth into ...

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