13Step 10.The Day-to-DayManager

Corporate social investing has little hope of meeting its expectations without competent day-to-day leadership. The difference between a sluggish, lackluster program and a highly energized, robust initiative often comes down to a single individual—the person who’s holding the management reins.

It is not only essential to find the right corporate social investment manager but also critical that the individual be positioned at a level high enough in the corporation to (a) collect the information needed to make good decisions, (b) interact with other senior executives in the company, and (c) command attention and respect from those inside and outside the business. These points lead us to the tenth and final management ...

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