Strategic Csr As Value Creation
The ideas detailed in this book revolve around a set of defining principles that are designed to build an intellectual framework in support of strategic CSR. That is, in a dynamic environment that is defined by the actions and decisions of a firm’s broad set of stakeholders, value is optimized when the stakeholders are willing to convey and enforce their needs to the firm, while the firm is willing to respond and, where possible, anticipate those changing needs. As such, these economic and social exchanges, at their most fundamental, are interactions formed around the collective set of values that are prevalent in society at any given point in time and are best measured by the profit the firm is able ...
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