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About the Author
Chapter 1 Case Studies
Corporate Social Responsibility—Google Heroes
Hamburger University and Sustainability at McDonald’s
Consulting Firm Booz Allen Hamilton
Scripted Videos with Professional Talent at World Savings
Finding and Directing Talent
New Employee Orientation Video
A Consumer Products Manufacturer
Setting Up an In-House Video Service
Using Outside Services
Social Media and User-Generated Video
Shared Content at Safeway
Movie Production and IMAG Display at Berkshire Hathaway
Chapter 2 Marketing Yourself as a Producer
A Personal Message from an Independent Video Producer
Getting Started and Getting Business ...