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Contents

About the Author

Acknowledgments

Chapter 1 Case Studies

Corporate Social Responsibility—Google Heroes

Hamburger University and Sustainability at McDonald’s

Consulting Firm Booz Allen Hamilton

Scripted Videos with Professional Talent at World Savings

Finding and Directing Talent

Evaluation Mechanisms

New Employee Orientation Video

A Consumer Products Manufacturer

Setting Up an In-House Video Service

Using Outside Services

Social Media and User-Generated Video

Shared Content at Safeway

Movie Production and IMAG Display at Berkshire Hathaway

Chapter 2 Marketing Yourself as a Producer

A Personal Message from an Independent Video Producer

Getting Started and Getting Business ...

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