12
THE INTERVIEW FORMAT
“A skilled interviewer can ask questions in such a way as to draw out information from even the most reticent person. The well-prepared and personable interviewer can create a lively dialog, even from dry material.”
—John Craft, professor at the Walter Cronkite School of Journalism
Introduction
A corporate video can be produced in a documentary format based entirely on interviews. Alternately, the interview segments can be part of a larger production that includes a host-narrator, demonstration segments, and even dramatic scenes with actors. Interviews are popular in corporate video production because they offer a platform for experts to be shown in settings similar to that of commercial television broadcasts.
Get Corporate Video Production now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
