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MARKETING AND SOCIAL MEDIA
Introduction
Video has been an essential tool for corporate marketing from the start. From TV commercials to sales support clips, video helps to show products and demonstrate the importance of services. With the advent of streaming video and the explosion of social media, corporate video use has increased dramatically. A Forrester Research study showed a 378-percent increase in corporate website video use from 2008 to 2009.
Peruse the websites of major corporations, and you’ll probably find a video link either on the home page or at most a click or two away. General Electric has a 1:56-minute video on smart grid technology that includes customer testimonials from both consumers and industrial clients. German ...
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