Could the Big Technology Companies of Today Be the Financial Advisers of Tomorrow?

Although traditional financial services companies now offer mass-market financial advice via “robo-advisers,” average U.S. customers seeking investment advice are still underserved — and platform-based digital powerhouses like Amazon are taking notice.

The past decade has seen unprecedented levels of technological disruption in business. As evidence, one need only look at the way Amazon.com Inc. has used its formidable strength and scale to enter more than a dozen different major industries, including fashion, entertainment and web services1,2 On June 16, 2017, it announced its newest expansion ...

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