Prospects Have to See Things Seven Times
If you have ever taken a marketing course, then you know that most prospects must see a message seven times to react to it. In my opinion, most people who attempt to be relationship developers fail for one reason: They believe that it’s better to contact 20 prospects five times each rather than reaching out to 10 prospects 10 times each.
Successful rainmakers know that prospects are just warming up to them after five contacts. Just because prospects are slow to make decisions does not mean they are disinterested in establishing a working relationship. A prospect’s deliberateness may simply mean that the timing is not yet right for the other person to establish a business relationship. It may mean that ...
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