Clients Are Prospects, Too!
It’s an age-old sales and marketing rule:80 percent of your business comes from20 percent of your clients.
Are you focusing your primary efforts on the right 20 percent? Do you even know who the right 20 percent is? Here’s an exercise that will help you put this principle into practice.
Exercise
Making the 80/20 Rule Work for You
Directions: Jot down your 20 top clients in the spaces below and identify the services you are presently providing to each client. Next, note the additional services from which these existing clients could benefit.
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