Kerchoo! Keep Cold Calls From Creating a Chilling Effect With Prospects
Cold calls can cause shivers up many prospects’ spines. Many organizations sabotage their reputations by contracting with outside companies to “generate leads” through either live or computer-generated telemarketing strategies.
Rather than taking the risk of turning off potential clients through cold calls, I suggest that you warm up your prospects by finding a common interest. You can sometimes do this by perusing their Websites to learn what is “new” in their organization. You can also play off recent press the person has received. Another good way to preheat a cold call is to find someone who knows your prospect and is willing to precede your call with an e-mail message ...
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