News Flash: You Act Like You Look, and You Get Results Based on How You Dress

The way you dress determines both how you act and how others perceive you.

Prospects interpret the quality of service you provide by how you package yourself. When wearing appropriate attire, they will see you as looking as though you mean business. And when you’re dressed professionally, you see yourself as looking as if you mean business, too!

On a recent trip to Salt Lake City Airport, my driver and I struck up a conversation. When I asked him how long he had represented the car service, he said two years. He had been a high school principal and missed the people contact after retiring.

I asked this soft-spoken professional his opinion on student dress codes in the ...

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