Interruption or Opportunity?

Do you interpret prospects’ telephone calls as opportunities or interruptions? Whether you are speaking to one person or to a group of 100, you must learn to welcome questions—at least if you want to master the art of courting new business. When you involve prospects in your interactions, they are more likely to enjoy doing business with you—if their experience is pleasant.

Prospects are likely to contact you according to the manner in which they best process information. Use the way they “contact” you as an opportunity to identify their neurolinguistic communication wavelengths. This will reinforce the most effective way for communication with them in return.

For example, recognize that your visual prospects are ...

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