If You Cannot Return a Call by the End of the Day…

I was presenting a workshop for one of my law firm clients. Two of the three founding partners set the tone of the program with opening remarks to the young lawyers in this 50-year-old firm. One of the partners validated that it has always been and will always be the little things that continue to make a big difference in business. He explained that practicing law is secondary to how receptionists and partners alike treat clients. “If clients are not given outrageous service,” he said, “what makes us believe we deserve their business?”

This partner explained to his young lawyers that the firm was founded on taking care of clients and that this premise was key for the firm to continue exceeding ...

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