Does Failing Make You Bitter or Better?

Following one of my workshops, each person in the group was asked to complete an evaluation. Some participants said the program reinforced that courting business was a process. Others stated that they were reminded about the importance for prospects to encounter their service a minimum of seven times before expecting them to react. I was encouraged by this feedback and saw that each person had found the program to be time well spent.

Just as communication is a two-way street, so is training. In other words, I also learn from each program. In this session, my level of awareness was raised from a question asked by a participant on his evaluation. It read, “You shared your successes, and what about your failures?” ...

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