Chapter 6. Emerging Technologies
Collectively referred to as social, mobile, analytic, and cloud (SMAC), these forces have the potential to change businesses. Taken together, SMAC represents an unprecedented wave of disruption that is creating whole new business models. SMAC will be a powerful technology. The increasing pace of change is rapidly driving customers, businesses, and technology firms with disruptive technologies, blurring the boundaries that separate them. SMAC and the emerging technologies will create avenues for new ways to develop products and services, interact with customers, find new prospects, and develop partnerships with vendors and suppliers. Companies need a systematic roadmap to engage and leverage these technologies ...
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