Cracking the New Job Market

RULE # 3Use Social Media and Other Sites for Job Leads

THE OLD ADVICE and the new wisdom for finding white-collar work conflict with one another most dramatically when it comes to networking, or using social and business contacts to learn about job opportunities and to get your credentials in front of the employment decision makers. Indeed, understanding the networking part of a job search is as important as writing the résumé. Yet, more than any other job-search activity, networking has undergone a seismic shift, evolving from simple face-to-face contacts into a collection of techniques mostly based in the Internet. Have you kept up?

Success in a job search today is largely a matter of casting a very wide net. In fact, by using a range of Internet ...