Cracking the Product Marketing Code

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Introducing Product Marketing

In recent years, product marketing has undergone a significant transformation, and has become a vital trend and top role, especially in the field of tech companies operating in a crowded and rapidly changing market. In the past, product marketing was primarily concerned with executing tactical activities such as creating sales and marketing materials, gaining an in-depth understanding of buyer personas, and crafting messaging that resonated with customers. As competition in many industries intensifies, customer journeys become more complex. In addition, with the dynamic nature of customer behavior, which places great emphasis on enhancing customer experience, the product marketing role has evolved into a more ...