Cracking the Product Marketing Code

7

Customer Segmentation and Personas

Today's consumers are more fragmented than ever, and in order to truly connect with them and uncover their buying patterns, you need to deeply understand who they are, what their needs are, and what motivates their buying behavior. That's where segmentation and personas come in – they're like your trusty compass and map, helping you navigate the complex terrain of your target market.

The process of segmentation involves dividing a larger market into smaller, more manageable groups based on customers' shared characteristics, behaviors, or desires. This approach provides a deeper understanding of customers' specific preferences or interests, enabling you to tailor your marketing efforts and allocate your resources ...