April 2022
Intermediate to advanced
70 pages
1h 5m
English
Content preview from Crafting HTML Email
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
Chapter 3: Adding Interactivity to HTML Emails
Interactive elements can greatly enhance HTML emails, making them stand out from the crowd. Even without JavaScript, we can use CSS pseudo-classes like :hover or :checked to create interactive components right inside HTML emails. And we can also do things like present buttons in a more engaging manner with hover effects, or add relevant content behind reveal buttons.
In this third chapter, we’ll look at three examples of interactive content we can use in HTML emails today.
Hover Effects on Link Buttons
A hover effect on a link button is a simple interaction you can add to make your calls to action catchier and more attractive. The image below shows an example email from Really Good Emails with ...