“The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.”
—William Arthur Ward, writer and educator
You might be asking yourself these questions: Why a book about product demos? Why should I spend all this time rehearsing a product demo? Some people believe “I know my product very well. Therefore I can demo it successfully in any situation.”
Wrong. I’ve been there, too, relying on mere intuition to create demos on the fly. However, the results are inconsistent and unpredictable. Would you leave the fate of ...
